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April 26, 2021

Why Pricing Your House Right Matters

How is pricing your home similar to the story of Goldilocks? Listing it in the sweet spot gets you the best price the quickest.

In today’s real estate market, setting the right price for your house is one of the most valuable things you can do. According to CoreLogic, existing home prices nationwide are expected to increase by 3.3% this year. This means experts anticipate home values will continue climbing going forward.

Attracting Buyers

When it comes to pricing your house, the goal is to increase visibility and drive more buyers your way. Instead of trying to win the negotiation with one buyer, you should price your house so that demand is maximized, and more buyers want to take a look. As a seller, you might be thinking about pricing your house on the high end while so many of today’s buyers are searching harder than ever just to find a home to purchase. But here’s the thing – a high price tag does not mean you’re going to cash in big on the sale. It’s actually more likely to deter buyers. Even today, when there are so few houses for sale, your house is more likely to sit on the market longer or require a price drop that can send buyers running if it isn’t set just right. It’s important to work with a trusted real estate professional to make sure your house is priced correctly. When you price it competitively, you won’t be negotiating with one buyer. Instead, you’ll have multiple buyers competing for the house, potentially increasing the final sale price.

Bottom Line

The key is to make sure your house is priced to sell immediately. This way, it will be seen by the most buyers. More than one of them may be interested, and it will be more likely to sell at a competitive price. Let’s connect to price your house correctly from the start so you can maximize your exposure and your return.

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